[2025 New Year’s Address] Year of Execution, Securing Competitiveness Through Enhancing Portfolio Proactively and Strategically
2025. 01. 17
[2025 New Year’s Address] Year of Execution, Securing Competitiveness Through Enhancing Portfolio Proactively and Strategically
2025. 01. 17
2025, the Year of the Snake, has arrived with great excitement. Amid growing uncertainties in the global market, companies are taking on new challenges for sustainable growth. LG Chem has also outlined their direction and goals for the future through the 2025 New Year’s Address, taking the first step into the year.
Building on last year’s achievements, LG Chem is continuing their multi-faceted efforts to grow further. To face the changing world, the company is strengthening their competitiveness and preparing to seize new opportunities without delay. Before addressing LG Chem’s key initiatives for this year, let us recall the company’s major accomplishments in 2024.
In 2024, LG Chem solidified their core capabilities by enhancing global marketing competency and aligning their environmental and safety management levels with international standards. By implementing the “How to Win” strategy, the company strived to create opportunities to maximize corporate value in the rapidly changing business environment. In particular, LG Chem focused on fostering the three new growth engines, which produced meaningful results.
In the battery materials sector, LG Chem expanded their key global customer base and strengthened their competitiveness by starting mass production for the cathode material joint venture (JV). In the sustainability sector, the company made significant progress through their eco-friendly bio-fuel business (HVO) and the construction of a chemical recycling supercritical pilot plant. In new drugs, LG Chem successfully exported the rare-obesity oral treatment to the U.S. and is planning to further bolster their new drug pipeline using AI and digital transformation (DX).
Building on 2024, LG Chem designate 2025 as another “Year of Execution” and will focus on enhancing their portfolio proactively and strategically to secure differentiated competitiveness. To do this, the company will work on defining various solutions and reinforcing their execution capabilities. Following on, let us take a look at the key objectives LG Chem is committed to accomplish in 2025.
In 2025, LG Chem will secure differentiated competitiveness of the business through cost analysis from a zero-based approach and improvement of the operational margin by strengthening their cost and product based on customer experience. All investments will be reassessed in terms of time and business potential, considering the 3C – Customer, Company, and Competitor – changes, while refining investment priorities to optimize resource allocation and enhance financial soundness. Furthermore, the company aims to further reinforce their R&D competency, accelerating the shift to performance-driven R&D for future market position by expanding external collaborations and applying AI and DX.
In the 3 new growth engines, LG Chem will solidify their foundation by internalizing technologies in sustainability including chemical recycling, and bio-based materials. There will be focused investments and actions to procure a competitive advantage in battery materials and new drug development. The company will also expand their management approach centered around customer experience innovation, and establish an organizational structure that reflects the voice of the customers, embedding a customer-centric work culture across the entire company. Through these efforts, LG Chem will aspire to continue growth as a trusted partner who supports customer success.
Finally, LG Chem intends to apply an operational framework that aligns with their mission of becoming a global leader in science. The company aims to enhance the use of DX across all businesses and continue activities to strengthen their ESG capabilities, targeting at ‘zero’ environmental and safety incidents. These efforts will ultimately be translated into LG Chem’s business success.
2025 will be a year of challenges and change. However, throughout all these years, LG Chem has overcome countless difficulties and proven their differentiated competitiveness in the market. Moving forward, the company will relentlessly challenge themselves to achieve sustainable growth and innovation. Please join LG Chem on their journey as they embrace change and create new opportunities. Your interest and support will become the driving force behind LG Chem’s continued growth and greater success.
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